The NHCC continues to be corporate America's partner and resource on effectively maximizing the diversity and inclusion of Hispanic talent.
Zone Marketing Manager - Marketing
State Farm Insurance Co.
Participant in Classs of 2012
Eloy Garcia joined State Farm in November of 2009 as a manager in the Marketing
Department. Eloy presently leads the Marketing and Sales, Property & Casualty
Acquisition Team and also has accountability for growth in key segments, to include
the Hispanic market.
Prior to State Farm, Eloy spent fourteen years at Allstate Insurance Company where
he started as a call center supervisor. He then moved on to work on new ventures
within Allstate Enterprise Inc., followed by two years managing key initiatives as part
of the company’s Hispanic Business Team. He worked in Allstate's Marketing
Strategy group from 2000 through 2005, where he managed the cross-sell direct mail
plan and Safety and Prevention program, developed and managed regional marketing
plans and led the execution of several consumer promotions. From 2005 through
2007, Eloy led the multicultural customer experience and referral initiatives for the
company. In his most recent role with Allstate, Eloy was a Senior Manager within
the company’s Innovation Team, where he led the development and launch of new
products in the Protection category.
Eloy is a member of National Hispanic Corporate Council (NHCC) where he serves
as the Marketing Chair. He is also a military veteran and a member of National
Society of Hispanic MBAs.
Eloy has his MBA from the University of Illinois at Chicago, and a Bachelor of
Science degree from Northern Illinois University.
Eloy and his wife Ana have a twelve year old daughter, Anakasia (Kasi) and in his
spare time he enjoys spending time with his family, participating in sports such as
basketball, biking, and fitness training along with volunteering his time to various